Welcome to BeforeTheMovie.com. This is an exciting time for us as our industry continues to explode. Last year cinema audiences packed movie theatres to the tune of over 1.4 BILLION people which equates to over $10.6 BILLION at the box office. There was something for everyone in 2009 as 507 films made their way to cineplexes. Here is a breakdown of the most popular genres:
Genre Number of Titles Box Office $
Drama 166 $1.82 Billion
Comedy 101 $2.21 Billion
Adventure 33 $2.01 Billion
Action 29 $2.04 Billion
Thriller/Suspense 49 $965 Million
I expect much of the same in 2010 with studios releasing tent pole pictures that are sure to generate the same kind of attendance and dollars as in 2009.
This is a great time for small businesses to think outside the box and consider including cinema in their mix of advertising. Traditional media remains expensive and much of it is less effective due to ad avoidance techniques practiced by consumers today. Over 70% of consumers own a DVR and over 75% of them use it to skip over the advertisements. Satellite radio, MP3 players and pop up blockers are just a few of the other ways they avoid listening or viewing commercials. Newspapers are becoming less and less effective on their own because many people are getting their news elsewhere and advertisers are choosing motion over static imagery.
I encourage you to peruse our website and believe that you will find the information useful in determining if cinema is right for your business. This is the most affordable and powerful form of advertising available for small business today.
I invite you to let your imagination and creative juices flow because like the movies themselves, your business will come to life on the silver screen!
I look forward to seeing you at the movies.
Cheers,
Corey
