We deliver 35+ |
Hard to reach youth |
Traditional advertising is
much less effective today.
Your customers are avoiding
TV, print, radio, and
internet ads. They are using
Tivo, pop-up blockers,
DVDs, and satellite radio as
just a few of their avoidance
mechanisms. |
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It is compelling entertainment that the whole family can enjoy and tops the list of adult leisure activities - even beating out such popular activities as dining out, entertaining friends or relatives at home, and reading books. The cinema audience is unique in that it is attentive, engaged, and comprised of highly desirable, affluent, and well educated consumers who aren't distracted by telephones, remote-control devices, electronic media, or simply performing household activities away from broadcast media during commercial breaks. |
In contrast, movie goers are
truly engaged. Over 60% of
the audience is receptive to
the ads and are in a highly
receptive state immersed
in cinema quality content
and surround sound audio.
The audience has a 44%
higher unaided recall rate
than TV, a 70% better brand
identification than TV, and
70% higher likelihood to be
motivated by the advertisement. |
WE HARNESS THE POWER OF HOLLYWOOD We harness the power of cinema allowing your business to ride on the coattails of massive Hollywood advertising budgets. Each year Hollywood spends over a BILLION dollars marketing its movies to consumers. Now you can leverage their dollars by advertising your business on the same movie theatre screens that the blockbusters play on and at only a fraction of the cost! We will create your digitally animated cinema spot using state-of-the-art technology, digital stills, electronic logo art and catchy background music. We can even produce or use your existing video footage! Your spot will play before every feature film at the location(s) of your choice. You can even take advantage of optional enhancements like coupon production and distribution, ticket or popcorn bag promotions, lobby sampling or displays and even create and display movie style posters featuring your business! |
 Quick Facts
Cinema advertising reaches those who are traditional media ‘ad avoiders.’ In fact, 28% of frequent moviegoers are ad avoiders resulting in moviegoers being 157% more likely to see ads in cinema compared to other media measured.
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Research Shows
Cinema Engages The Viewer Cinema advertising reaches those who are traditional media ‘ad avoiders.’ In fact, 28% of frequent moviegoers are ad avoiders resulting in moviegoers being 157% more likely to see ads in cinema compared to other media measured. 91% of moviegoers remember cinema ads unaided up to one week after going to the movies. Movie goers are more upscale, more technically savvy and better educated than the general population. A valuable target for advertisers seeking a specific and hard to reach consumer. |
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