Upload your artwork here » | 1499 Oliver Road, 2nd Floor, Fairfield, CA 94534 | (888) 453-7469
Upload your artwork here » | 1499 Oliver Road, 2nd Floor, Fairfield, CA 94534 | (888) 453-7469
Traditional advertising is much less effective today. Your customers are avoiding TV, print, radio, and internet ads. They are using Tivo, pop-up blockers, DVDs, and satellite radio as just a few of their avoidance mechanisms.
In contrast, movie goers are truly engaged. Over 60% of the audience is receptive to the ads and are in a highly receptive state immersed in cinema quality content and surround sound audio. The audience has a 44% higher unaided recall rate than TV, a 70% better brand identification than TV, and 70% higher likelihood to be motivated by the advertisement.
Cinema advertising reaches those who are traditional media ‘ad avoiders.’ In fact, 28% of frequent moviegoers are ad avoiders resulting in moviegoers being 157% more likely to see ads in cinema compared to other media measured.
Cinema advertising reaches those who are traditional media ‘ad avoiders.’ In fact, 28% of frequent moviegoers are ad avoiders resulting in moviegoers being 157% more likely to see ads in cinema compared to other media measured. 91% of moviegoers remember cinema ads unaided up to one week after going to the movies. Movie goers are more upscale, more technically savvy and better educated than the general population. A valuable target for advertisers seeking a specific and hard to reach consumer.
